A re-branding project for a digital solutions company originally named DMSG were looking for a new branding opportunity to refresh their business. The new name was to become ‘BeDigital’ which aligned with their sister talent resource company, TalentBe.
The rebranding challenge was to create a modern logo that worked over both digital and print materials. This meant keeping the design simple and versatile for all platforms.
The inspiration of this design derived from the shape of a honeycomb which also matched the shape of digital hexagon multi-nodes, relating back to both the overall ‘bee’ themed sister company and the companies core product and service.
